* This page is only for the regions and countries outside Mainland China (including Hongkong, Macau, and Taiwan).


1. Categories of Tenth Tiger Roar Awards2018-2019 

Marketing Case Category, Creative Work Category and Ten Years’Ranking List of Chinese Digital Marketing are set in the competition of10thTiger Roar Awards2018-2019.

Marketing Case Category: There are 22 categories in General, and 14 categories in Single.

Creative Work Category: Video Contents, Short Video Ads,Comic and Animation, Interactive Display,and Interactive Technique.Every category has its subcategories.

Ten Years’Ranking List of Chinese Digital Marketing: There are 4 categories for Institution, and 5 categories for Character.


Catagories 

Marketing Case Category -General

1* Motor Vehicle and Related Marketing: Vehicles, after sales spare parts, after sales services,etc.

2* Transportation and Commerce Circulation: Airlift,railway, and other transportation; warehousing and logistics,etc.

3Beauty Product: Skin care, color cosmetics and related tools, etc.

4* Alcoholic Beverage: Liquor, wine, Chinese liquor, and cocktails.

5* Non-alcoholic Beverage: Carbonated drink, juice, energy drinks,tea, milk, etc.

6Food: Processed products, condiments, meat products, dairy products, instant foods, biscuits, canned products, frozen drinks, potatoes and puffed foods, candies, tea and related products, fried foods and nut products, cocoa and roasted coffee products, beans products, special dietary foods and other foods;

7Pharmaceutical and Health Products and Service: Medical and auxiliary sports, healthy living products, fitness equipment, etc.

8Catering and Service: Fast food, chain restaurants, high-end restaurants and all related services;

9Electronic Product and Equipment: Laptops, tablets, mobile devices, game consoles, smart devices, smart watches, smart bracelets, VR glasses, etc., office equipment: printers, servers, photocopiers and other office equipment;

10Entertainment and Sports: Cultural, entertainment, games, sports-related activities, such as outdoor sports, music festivals, art exhibitions, operas, entertainment Apps, books and magazines, etc.

11Costumes and Accessory: Clothing, accessories, luxury goods, jewelry, etc.

12Household Electrical Appliance: Big household appliances: TV, VCR, audio, air conditioning, refrigerator, washing machine, etc., small household appliances: induction cooker, electric kettle, fan, etc.

13* Furniture Decoration and Daily Necessity: Furniture, wallpaper, curtains, carpets, toiletries, furnishings, kitchen appliances, decorative appliances, bedding, etc.

14) Real Estate and Architectural Decoration: Building materials, coatings, glass, tiles, real estate, intermediaries, etc.

15Communication engineering Product and Service: Mobile communication providers, high-speed network services, online services, portals, search engines, software, operating systems, mobile applications and related products and services;

16Finance and Insurance Product and Service: Publicizing the spread of the overall image of financial institutions;

17Tourism and Sightseeing: Airlines, cruise ships, hotels, travel agencies, amusement parks, resorts, tourist attractions, tourist websites, booking services, tourist activities, etc.

18Network Platform and Service: All kinds of websites, online games, e-commerce and so on;

19Corporate Image and Promotion: Various activities to enhance corporate reputation (including

sponsorship, image promotion and so on);

20Public Welfare: Public welfare activities initiated by enterprises, government agencies and social organizations;

21Governmental Agency: Marketing communication of economic development projects, lottery tickets, public facilities and services at the municipal or provincial level; Marketing communication of special interests and trade groups;

22Other Catagories: The categories of cases not listed above.

 

Marketing Case Category -Single

1* Media Creativity: Multidimensional use of media combination to stimulate creative ideas, so as to complete marketing activities. Participants need to elaborate on how to combine high-quality media and how creativity contributes to the development of communication. The results presented in the entries can reflect the role of media creativity in this effective marketing campaign;

2Integrated Marketing: To achieve the purpose of advertising communication and product marketing more effectively, we should use the integrated use of multiple media as a means of communication (three or more platforms) and integrate the content of information. Participants need to elaborate on how to integrate resources and maximize the effectiveness of marketing;

3Dissemination of Public Relations: Through effective channels and means, the process of planned dissemination and the transmission of brand image to the public is carried out;

4Content Marketing: By creating and sharing valuable content related to consumer needs and in line with brand spirit, we can get precise audience's value attention and drive consumer action, and then achieve profitable content works, which need to be independent of the marketing carrier. Participants need to elaborate on how the content works can be combined with brand marketing to drive consumer behavior and promote consumption;

5IP Marketing: Through IP marketing to achieve the transfer of brand value, entries need to elaborate on how to successfully shape IP through insight, explosiveness and creativity, and ultimately realize the process of flowliquidation;

6We-Media Marketing: Through self-Media platforms such as Weixin Official Accounts, Weibo and Headline Official Accounts, information dissemination and publicity are carried out, so as to enhance product sales or brand reputation marketing activities. Entries must reflect the key role of media in marketing activities;

7Mobile Marketing: Using mobile terminals to transmit personalized brand information to target audience accurately and accurately. Participants need to elaborate on the precise, interactive, integrated, personal and media attributes of mobile Internet marketing, how to let creativity burst out stronger marketing effects with the help of mobile terminals, and the results presented in the entries should maximize the role of mobile terminals in the process of marketing and communication;

8Big Data Marketing: Relying on big data technology, based on the integration of multi-platform and big data, large data is applied to the Internet marketing industry to achieve precise marketing solutions. Participants should elaborate on how to use big data to promote the marketing and communication activities. The results of entries must reflect the important role of big data in precision marketing;

9Technical Marketing: In marketing communication activities, new technologies (such as AR, H5, etc.) are used as auxiliary tools to enable consumers to immerse themselves in the presupposed environment of brands. Participants should elaborate on how to use technology to achieve brand communication effect, enhance consumers'experience and participation. The results presented in the entries can reflect the role of new technologies in marketing activities;

10Video Marketing: Based on the network platform with video website as the core, through various ways such as TV advertisement, network video, propaganda film, micro film, etc., with content as the core and creativity as the orientation, the marketing communication of product marketing and brand communication can be realized by using the video content of fine planning;

11New Business Marketing: Relying on the Internet platform, using big data, artificial intelligence and other means, through online and offline integration and remodeling, to achieve product or brand precision marketing promotion and dissemination, such as e-commerce marketing, new retail marketing, etc.;

12Game Marketing: Publishing brand information through electronic games and online games, using games as a platform for product and brand promotion, and enabling consumers to interact with brand in entertainment marketing communication;

13Sports Marketing: A marketing activity that promotes products and brands through marketing phenomena such as product promotion and brand communication with sports activities and competitions as carriers;

14* Variety Show Marketing: Relying on the platform of variety show (network variety show, TV variety show, etc.), brand information is embedded in the form of naming, sponsorship or IP cross-border communication, so as to achieve good interaction between brand and consumers, and achieve the marketing purpose of brand communication, attracting fans.

 

* Creative Work Category

1Video Content: The entries need to present wonderful brand stories on the screen, attract users'attention with creative stories, and immerse them in them, so as to obtain excellent visual experience. There are different subcatagories: TV / theater video, online video, big screen event video, and other videos, respectively.

2Short Video Ads: Entries need to show excellent advertising creative content in the video, and make users feel the subtlety of this creative content.There are different catagories:short video ads and vertical screen ads respectively.

3) Vertical Screen Advertising: The entries must conform to the mobile users'habits and present dynamic original advertisements in the form of a comprehensive vertical screen. It is more interactive with users and enables them to get immersive viewing experience.

4Comic and Animation: The entries must have the creativity of entertainment, games, animation and other contents to evolve into cultural trends, and communicate with users in a new way to convey brand information.

5Interactive Display: The award is for marketing program that uses interaction as the basis of presentation. Entries need to communicate with users in an innovative way, convey brand information, and respond promptly after users give feedback.There are interactive advertising, interactive environment design and data visualization design respectively.

6Interactive Technique: Entries need to enhance their user experience with unique creativity and high technology in various channels. There are human computer interaction, APP, multimedia, VR experience and other technical performance.


Category Description

Subcategory

Detailed description

1. Video Content

The entries need to present wonderful brand stories on the screen, attract users' attention with creative stories, and immerse themselves in them, so as to obtain excellent visual experience. The works include all kinds of video files, brand stories or public welfare narratives created in the form of micro-films. Video content should be substantial, vivid, healthy and positive. No pornography, violence, invasion of privacy, reactions or violations of laws and relevant provisions of the People's Republic of China should be allowed.

A. TV / Cinema Video

Video played on TV or cinema: less than 300 seconds.

B. Online Video

Video played on online media or platforms.

C. Large screen & Event Video

Videos that are shown in public and private events. Such as sports venues, festivals, exhibitions, trade shows, awarding ceremonies, seminars, etc.

D. Other Videos

Other types of videos not mentioned above.

2. Short Video Ads

Entries need to show excellent advertising creative content in the video, and make users feel the subtlety of this creative content, including vertical screen advertising in the form of full vertical screen.

A. Short Video Ads

Video ads on online media or platforms,15-180-seconds.

3.Vertical Screen Advertising

The entries must conform to the mobile user's habits and present dynamic original advertisements in the form of a comprehensive vertical screen. It is more interactive with users and enables them to get immersive viewing experience.

A. Vertical Screen Advertising

Creative advertisements in form of  videos or AI techniques.

4. Comic and Animation

The entries must have the creativity of entertainment, games, animation and other contents to evolve into cultural trends, and communicate with users in a new way to convey brand information.

A. Games/E-sports (or Comic and Animation)

In the game products and activities, through the design and promotion of the core content of the game, franchise, display brand, products and processes.

5. Interactive Display

The award is for marketing program that uses interaction as the basis of presentation. Entries need to communicate with users in an innovative way, convey brand information, and respond promptly after users give feedback.

A. Interactive Advertising

Break the traditional advertising form, focus on interaction and creativity, and create a new advertising mode.

B. Interactive Environment

When users are in the environment of brand marketing, entries need to be displayed with creative interaction and communicate with users.

C. Data Visualization

Visualize the data creatively to enrich the brand, product or service.

6. Interactive Technique

Entries need to enhance their user experience with unique creativity and high technology in various channels.

A. Human-computer Interaction

The multiple application of artificial intelligence technology makes modern advertising marketing more diversified and improves consumers' use experience.

B. Virtual Reality

The use of VR/AR technology. 360 degrees in all directions.  Convey the brand information in the form of creativity.

C. H5

The entries need to be displayed on a portable platform. They need to focus on the specific interface functions introduced to make them unique and creative.

D. Mobile Terminals (applications, games, small programs, multimedia)

Any mobile applications, games, programs and multimedia applications, entries need to show their unique creativity, and how to attract users to use.


Note: Category name with "*" is the newly set category of 10th Tiger Roar Awards (2018-2019).


2. Procedures for Entries Submission


1) The company should download and fill in personal information.

2) Download the confirmation letter, get it and confirm it, then stamp it.

3)Download the following template by case type requirement and fill it using simplified Chinese.

 Marketing Case    Creative Work

4)Personal information, entry confirmation and case need to be packed and sent to the secretariat email:huxiaojiang@hooxiao.com

5)  Our staff will register for you and submit to the system.

6) After submission, our staff will report the account and details back to you.


File Download LinkHere is your file to submit


Requirements

1)Font: Microsoft black; font size: No. 14;

2)The name of your company must be avoided in the content and the name, otherwise the work will not be valid (Except for media platforms and advertisers);

3)Please convert the traditional Chinese characters into simplified Chinese characters;

4)All pictures must be inserted instead of copied and pasted;

5)When describing, there should be both pictures and articles, in order to maximize the communication effect. The picture should be inserted in the corresponding position of the description. Image accuracy: 300dpi, image format: jpg. The number of pictures in each case is no more than 12.

6)You can upload PPT, PDF or video. Local videos need be within 10M each, less than 5, and only supports MP4 format. Online videos need to add flash address(Iqiyi, Sohu, and Tencent). You can upload only one kind between local and online.

7)One case can only choose 1 General Category and 2 Single Category in Marketing Case. One work can choose 2 categories at most in Creative Work.

8)One company can submit 20 cases at most; members of CAAC Digital Marketing Committee can submit 30 cases at most.